People Resourcing

The most valuable asset that any organization can be in possession of is the human resource of the organization. According to Jackson and Schuler (1990, p1), â€Å"human resource is a part of a strategic business planning.† There is therefore a necessity that there should be an organized procedure in obtaining and maintaining these valuable resources.Advertising We will write a custom essay sample on People Resourcing specifically for you for only $16.05 $11/page Learn More The role of a Human Resource Manager whether in a profit making or a non-profit-making organization is to ensure that the acceptable chord of conduct is executed during the selection of the employees and that the working conditions are conducive to encourage the employees. The morale of an employee is also boosted if during their selection, there was transparency. An employee bribed his way into a job will always be haunted for as long as he serves the company. To facilitate th is, there should be a strong relationship and co-ordination between the Human Resource management and the recruiting authority. The expanse of the personnel’s responsibility will depend on the kind of business an organization is carrying out (Johns Leatherbarrow 2005). The success of every organization depends on how well it manages its resources namely human, economic, and physical resources (Antwi, Analoui Cusworth, 2007). Strategic Human Resource Management (SHRM) focuses on the factors that can hinder the smooth process of employee selection. In particular, it addresses employee recruitment, the standard payment to be made, ways of promotion of the staff to higher ranks within the organization and ensuring good working environment. The influence of culture in a society, religious practices, race, ethnic diversity, sex as well as physical form some bases of discrimination in the selection of employees in an organization. However, the principles behind a successful strate gic human resource management are only applicable to developed nations and the implementation of these in third world countries may not be very efficient (Taylor 2005). For instance, the Human Resource Management principles in the United States do not advocate for collectiveness but rather emphasizes strongly on the theories of a free will. Provision of equal opportunity is essential in ensuring smooth and fair selection of employees into an organization. The equal opportunity in this context would encompass a wide range of factors. Firstly, there is need that, excellent publicity be made and in the right time to allow every potential candidate be able to make application. Giving very short deadlines for job application is a way of denying some individuals a chance and excluding those who may not have obtained the information at the right time. In effect, a potential applicant may be cut off the deadline forcing the organization or company to choose just from the available applicant s. This is not only a disadvantage to the applicant locked out but also to the organization that would have obtained better services (Taylor, 2005).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Poor publicity has the same effect on the effective and unbiased selection of employees (Taylor, 2005). It includes use of a less popular means of communication in passing the information to the supposed recipients. In many cases, organizations have opted to use methods like internal advert probably to cut down the overall costs of selection of employees. The effect is that such information will only be available among the current employees of the organization who will instead take advantage of it. They will only inform their close allies like relatives and friends. A company will therefore comprise a chain of relatives and friends right from the top management positions to the bottom implementers . Such organizations have little or no development rates and in some instances that have been witnessed in the developing countries, they have been totally brought down to nothingness. A bank cashier whose father or uncle is the sales manager or branch manager in that branch may be reluctant to report on duty in time given the job security he has. A teacher in a learning institution whose friend or relative is the head of the institution may decide to boycott classes following little or know probable consequences. Thus, even the people that these organizations serve suffer the consequences of poor publicity of the job information by the organization. It is thus worth noting, and these organizations need to get this clearly, that what seems to be cheap is always very expensive. A job advertised on a local daily newspaper will reach a relatively wider area than those posted on the companies’ websites especially in the developing countries. It would be better still if an opportu nity were advertised over the radio. Secondly, equal opportunity on selection of employees is achieved by defining clearly, the requirements of a particular job when making the advertisement (Gold, Thorpe and Mumford, 2010). Following strictly the minimum qualifications specified here will ensure that the best out of the best applicants actually secure the job. However, a room has been always created to allow bribery and all sorts of corruption such that despite good publicity and subsequent receipt of qualified applications, the job ends up in the hands of less qualified individuals who would dance to the tunes of the recruiting authority. Unfortunately, in many developing countries in the world, this vice is not only experienced during the recruitment and selection of employees by an organization. It extends even to the selection of students into various programmes in various learning institutions. The effect, as has been witnessed, is the passing into job market, graduates who ar e not capable of implementing the real life applications of the theoretical concepts learned in class. This will always be a threat to a country’s economic, political, and even social growth and development (Gold, Thorpe and Mumford, 2010).Advertising We will write a custom essay sample on People Resourcing specifically for you for only $16.05 $11/page Learn More In ensuring fairness during the recruitment and subsequent selection of new employees, care need to be taken to avoid all forms of discriminations. As was asserted by Chan (n.d), a company or an â€Å"organization that sees the diversity of the workforce not as a liability but as an asset would indirectly help the organization positively in its stride some of the less aspects of the workforce diversity.† The discriminations could be based on age, gender, religion, physical disability, race, ethics and cultural beliefs and practices. The recruiting authority should understand that no society in the world, however small, exhibits homogenous characteristics. They should be aware of the diversity observed in religious beliefs, age, color, and culture. The presence of a minority group like the physically challenged should not be overlooked. Hofstede (2000) defined the culture of a particular community as â€Å"the collective mental programming that these people have in common: a programming that is different from that of other groups or nations.† In this context, the culture of a particular community or group is hard to alter particularly because it has been adopted by not an individual but a collection of people. Therefore, there should be flexibility to allow room for accommodating all types of culture to ensure fairness in the recruitment process. However, this should not be to the extent that it violates the current moral standards required in work place. The requirements like office etiquette have to be met in every office environment. It may not be a discrimination to deny a traditionalist tied to putting on skin clothes a chance to work in an international office serving a global interest. If absorbed into the organization, the new employee would be forced to quit his culture, at least during the working hours. It is the responsibility of the management to ensure that the employees are conversant with the current personnel policies and principles of a potential employee (McNamara n.d). In the current business environment, the recruiting managers are faced with this challenge, some of which have resulted from a mixture of two or more cultures. The culture of a group of people greatly influences those people’s religious beliefs and practices. The managers then need to be aware of the religious requirement of the people that are viable to be absorbed. Denying a Christian an opportunity in an organization run by Muslims simply due to the religious divide is unethical discrimination.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, in the event that allowing recruitment of such a person would be contrary to the nature of the job like the working days, then it would not be a discrimination to deny him the chance. This will be valid only to the extent that there were no other alternatives like working in shifts. Provision of such systems by the management ensures that the objectivity and fairness is achieved as early as the time of selection. The wise men had observed that disability is not inability. The managers, in designing their programs, should bear in mind the presence of different forms of disabilities that can be encountered in the region. As far as possible, these minority groups should not be exempted from these opportunities from as early as the time of issuing advert. Unless the nature of the job does not allow a particular kind of disability, the management should ensure that these people receive the information in the right and in the right medium through which it can be perceived well. A teaching job can be performed by those having various disabilities like blindness, deafness, lameness since there are possible mechanisms that can be used to aid them in performing their duties. Again, here, the organization needs to expand its resource to be able to accommodate these people. However, there jobs that require a lot of work force and which can only be performed by those that are physically fit. Exclusion of the crippled from such jobs should not appear as discrimination but rather a respect of one’s personality and status. Knowledge of existence of diversity in the language spoken by a group of people in a given society is an essential management tool to ensure that there is no bias in selection of employees. In a society that has more than one official language, publicity should be made in all the languages that are available. The management may even be required to use the local language to advertise a job that requires unskilled and semi-skilled labor. For i nstance, a Sugar Production Company located in the rural area may be required to use the local language to reach potential casual laborers. On the other hand, a job that is more official may only require the use of the official languages partly as a recruitment procedure. Unfortunately, the knowledge of diversity of language has been misused by many management authorities that have used it as a base for tribal and racial discrimination. The ages of people in a given society is yet another variant factor that the management should use as tool to avoid biasness. Depending on the nature of the jobs to be performed, the valid age limits starts from 18 years and above. The age of a person may determine his ability to perform a duty. For instance, those falling in the age bracket of the youth have potential to perform more tedious duties than the elderly does. Having the knowledge of age diversity helps the management determine the age requirement for each of the available jobs. The manag ement will thus be able to balance the jobs verses the ages to ensure equal distribution. However, the concept is also misused in some instances to form the basis of discrimination. The gender of an employee may determine the kind of job one is capable of performing. The management may use this to determine certain jobs that can be reserved to a particular gender to have some balance. The gender influences the area of interest of an individual. The feminine side is particularly taken to be weaker and can perform lighter duties compared to their masculine counterpart. As search, considering this diversity enables the management to distribute the available jobs among the sexes to avoid gender bias in the recruitment and selection process. Some companies and organizations have jobs that are reserved for a particular gender, and even for those jobs that gender was not specified, the selection criteria could employ gender balance. In general, it is the responsibility of the people Resour cing personnel to ensure fairness and objectivity by contributing to the â€Å"recruitment, selection, deployment and development of the employees who themselves add value to the organization individually and collectively† (Anon. n.d). The team should ensure communication for the success is as a fast as possible. In other words, they should maintain good relations even with the unsuccessful applicants Reference List Anon. N.d. People Resourcing. Chartered Institute of Personnel and Development. Web. Antwi, K.B., Analoui, F. Cusworth, J.W., 2007. Human Resource Challenges Facing Decentralized Local Government In Africa: Empirical Evidence from Ghana. Web. Chan, A., N.d. The challenges of Human Resource Management. Web. Hofstede, G., 2000. Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations. Thousand Oaks: Sage Publications. Gold, J., Thorpe, R. and Mumford, A., 2010. Handbook of leadership and management development. Surr ey: Gower Publishing, Ltd. Jackson, S. E. and Schuler, R.S., 1990. Human resource planning: challenges for industrial/organizational psychologists. American Psychologist, Vol. 45, No. 2, pp. 223-239. Johns, T. Leatherbarrow, C., 2005. People Resourcing. Second Edition. NY: CIPD publishing. McNamara, C.: Free Management Library, n.d. Human Resource Management (and Talent management). Web. Taylor, S., 2005. People Resourcing. NY: CIPD Publishing. This essay on People Resourcing was written and submitted by user Blaze G. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on The Nymph And The Landslide

The Nymph and the Landslide For this comparative essay, I have chosen to compare the poem â€Å"The Nymph’s Reply to the Shepherd,† by Sir Walter Ralegh to the song Landslide written by Stevie Nicks and performed by the band Fleetwood Mac. The content of the essay will focus on the tone, theme, sound effects, imagery, point of view and form between the two works. In â€Å"The Nymph’s Reply to the Shepherd,† the tone of the poem is non-optimistic. The nymph can not see the idealistic view of the shepherd ever working. She relates everything will change due to time and therefore believes the shepherds love will not last forever as well. The nymph states, â€Å"Time drives the flocks from the field to fold/When rivers rage and rocks grow cold.†(pg. 899 Bedford) This shows us that she feels nothing will last because eventually time takes over and everything changes. Even with all the offers the shepherd had for her she still rejects him with the doubt that it will not be everlasting. She says â€Å"Thy gowns, thy shoes, thy bed of roses/ Thy cap, thy kirtle and thy poises/Soon break, soon wither, soon forgotten,†(pg. 899 Bedford) which amplifies her statement that she doubts the shepherds love. At the end of the poem, the nymph reverses her views, but we find that she asks for impossible feats to happen in orde r for her to love the shepherd. The terms on which she states that she would love the shepherd are â€Å"But could youth last and love still breed/Had joys no date nor age no need/Then these delights my mind move/To live with thee and be thy love.†(pg. 900 bedford) This shows that if time and change never occurred she would love the shepherd because it would be forever. On the other hand, the tone of Landslide is very reflective. The narrator is reflecting on her love and how she spent it. It seems that she is also afraid of a change coming, but is ready and willing to accept it. This is so because the narrator fe... Free Essays on The Nymph And The Landslide Free Essays on The Nymph And The Landslide The Nymph and the Landslide For this comparative essay, I have chosen to compare the poem â€Å"The Nymph’s Reply to the Shepherd,† by Sir Walter Ralegh to the song Landslide written by Stevie Nicks and performed by the band Fleetwood Mac. The content of the essay will focus on the tone, theme, sound effects, imagery, point of view and form between the two works. In â€Å"The Nymph’s Reply to the Shepherd,† the tone of the poem is non-optimistic. The nymph can not see the idealistic view of the shepherd ever working. She relates everything will change due to time and therefore believes the shepherds love will not last forever as well. The nymph states, â€Å"Time drives the flocks from the field to fold/When rivers rage and rocks grow cold.†(pg. 899 Bedford) This shows us that she feels nothing will last because eventually time takes over and everything changes. Even with all the offers the shepherd had for her she still rejects him with the doubt that it will not be everlasting. She says â€Å"Thy gowns, thy shoes, thy bed of roses/ Thy cap, thy kirtle and thy poises/Soon break, soon wither, soon forgotten,†(pg. 899 Bedford) which amplifies her statement that she doubts the shepherds love. At the end of the poem, the nymph reverses her views, but we find that she asks for impossible feats to happen in orde r for her to love the shepherd. The terms on which she states that she would love the shepherd are â€Å"But could youth last and love still breed/Had joys no date nor age no need/Then these delights my mind move/To live with thee and be thy love.†(pg. 900 bedford) This shows that if time and change never occurred she would love the shepherd because it would be forever. On the other hand, the tone of Landslide is very reflective. The narrator is reflecting on her love and how she spent it. It seems that she is also afraid of a change coming, but is ready and willing to accept it. This is so because the narrator fe...

Analysis Of Lolitas Enslavement To Humbert English Literature Essay

Analysis Of Lolitas Enslavement To Humbert English Literature Essay Vladimir Nabokov’s novel Lolita depicts the relationship between a young girl and a much older3333 man. Humbert Humbert is in his late thirties and forties throughout the book and he talks the reader through how this relationship with Lolita made him feel and how it progressed as she got older and they moved around becoming closer as the months went on. Humbert Humbert narrates the entire book and he expresses to us how Lolita was in his words, but we never hear how it was for her, her side of the story, and how she felt in reality and not just how Humber Humbert thought she felt and was. It can be seen as how he wanted to ensure the reader believed him, about how he didn’t approve himself of the relationship he had and longed for with Lolita. It also however, makes the reader wonder was Lolita in one sense a slave to Humbert in that she was trapped as his daughter and lover because she had nobody else, the novel only gives Humbert’s point of view so there is no thing saying he isn’t making up Lolita’s personality to make himself look better to the reader. Humbert Humbert begins the book with a short chapter one his love for Lolita. He claims that his love for Lolita was only so strong because he had once loved a young girl before her for one summer, Annabel. He initially comes to meet Lolita when in chapter ten he moves to New England, to the house if Mrs Haze, 342 lawn street as she extended an invitation to him when he was stuck unsure of where he’d b going   [ 1 ]   . He sees Lolita for the first time in the garden and he describes her as if she was the young girl from his past, Annabel, and in doing this he seems to of immediately fallen for Lolita. Seeing Lolita was so much like Annabel, Humbert decides to accept Mrs. Haze’s invitation to stay on at the house. As the novel progresses we learn hoe Humbert’s ‘fondness’ for Lolita grew. He describes how he used to look at her and watch her sometimes. The reader quickly learns how fascinated he was becoming with Lolita, he would go into her bedroom from time to time and touch her things to be near her, â€Å"My heart seemed everywhere at once. Never in my life – not even when fondling my child – love in France – never†Ã‚   [ 2 ]   . Lolita it seems had no idea as to what Humbert was doing. It is during this part of the book that Humber first kisses Lolita, it was just on her eyelid but to him this created agony, when describing it in the book Humbert says â€Å"never have I experienced such agony†Ã‚   [ 3 ]   . Humbert becomes increasingly close to Lolita and her mother, mainly so he can continue being around the â€Å"hot little haze†. Even though he continually tries to justify his actions the reader still has no reason to trust him because he clearly tells of his deceit and the feelings he should not be having. After Lolita leaves for camp, Humbert and Charlotte Haze get engaged, this is purely from Humbert’s point of view just another way to stay in the house without question. However while Lolita is still at camp her mother gets run over by a car swerving from a dog and she is killed. Humbert now has to go and get Lolita from camp and tell her about her mother. They go to stay in a hotel and on the way she kisses him and again in the hotel. Humbert realises he still loves her and thought of being a good father figure leaves him. Also in the novel, towards the end or Part One, Humbert and Lolita’s relationship turns clearly sexual and it makes the reader question him, and whether we can trust how he describes the affair and how he says the Lolita seduced him in the hotel and not the other way around. Could Lolita of been too young to understand what was going on, the initial advance she makes on Humbert while she was so young is also questionable, Humbert was the only one she had at this point in her life, Humbert himself says ho w it was probably nothing huge for her, just exploring and living her adolescent life. And as Simone de Beauvoir says â€Å"She is already free of her childish past, and the present seems but a time of transition; it contains no valid aims, only occupations†Ã‚   [ 4 ]   .He also tells her at the end of Part One the truth about her mother and this upsets Lolita, drawing her closer and closer to Humbert, â€Å"in the middle of the night she came sobbing into mine, and we made it up very gently. You see, she had absolutely nowhere else to go†Ã‚   [ 5 ]   .

The Benefits of Emergency Manager Assignment Example | Topics and Well Written Essays - 1250 words - 2

The Benefits of Emergency Manager - Assignment Example The roles are explained in detail below. Ethics include enforcing justice and fairness, doing no harm, confidentiality among others (Coppola, 2010). Include a reflective section with a focus on the WMDs; what you knew about bioterrorism, WMDs, and nuclear or radiological terrorism; what you wanted to know about WMDs; and what you learned through this entire process. I have not specialized much in the in-depth knowledge about the WMDs especially the radiological terrorism as well as bioterrorism but I know a bit about the others such as chemical weapons and the nuclear weapons. I have known that these are the two most common weapons of mass destruction most likely to cause a wide impact of mass casualties and the effects are longer lasting than the other WMDs. They are also the most common ones manufactured and produced in many nations and a cause of concern by many governments (Wecht & Okoye, 2007). The information I seek the most about the WMDs is on the regulations being made by our government both the federal and state governments on containing these weapons and ensuring the protection of the people (Wecht & Okoye, 2007). This might be easy for the nuclear weapons but not so much for the chemical weapons as the chemicals can be obtained in labs including school labs or even in the black market in large quantities without knowledge of the government and this is a cause for concern. In my research and from the information provided by the interview, it is obvious that the government has put so much effort in trying to contain the WMDs from harming the people through liaising with several departments as well as universities and company laboratories among other different organizations to prevent mass destruction. I have also learned of the numerous safety measures put in place to tackle such emergency disaster in case it was to occur.

Theoretical Analysis of The Cabinet of Dr Caligari Essay

Theoretical Analysis of The Cabinet of Dr Caligari - Essay Example ical Imaginary, the parallels between the enchanting and hypnotizing Caligari and a German authoritarian regime are abundantly clear (Elsasesser, 2004, p. 72). The film seems to equally represent the disturbed German psyche and act as prescient element of the later Nazi regime. This political analytic frame is influenced by Fredric Jameson who criticized structuralism by offering a meta-interpretation of the text. Indeed, the overarching political formulations in this essay will be understood in terms of Jameson’s Political Unconscious (2002) that â€Å"conceives of the political perspective not as some supplementary method, not as an optional auxiliary to other interpretative critical methods current today -- the psychoanalytic or the mythcritical, the stylistic, the mythcritical, the structural -- but rather as the absolute horizon of all reading and all interpretation (p. 17)." Even as Jameson argues for the overarching necessity of interpreting the text through political analysis, this essay also develops a contrasting trajectory for the structural dramatic analysis of The Cabinet of Dr. Caligari (1919). The analysis largely follows the historical ontology established by Keir Elam in Semiotics of Theatre and Drama (1980). In keeping with the Saussurean understanding of the shifting nature of the linguistic sign, when possible the analysis adheres to direct critical source material from the early formulations of the Prague School to contemporary Post-Structural incarnations of the cultural object. In all instances the analysis has attempted to go beyond mere critical examination, and also indicate the practical applications a semiotic understanding of theatre and film holds for a dramatic performance. This essay advances both a political and structural analytic framework in the examination of The Cabinet of Dr. Caligari (1919). While this theories many be seen to contradict each other, the essay argues that examining the film with these corresponding critical

Substance Abuse and Chemical Dependency Essay -- Drugs Social Issues D

Substance Abuse and Chemical Dependency Substance abuse is the improper use of chemicals that can alter the way one’s mind and body functions (TCC). In most cases, these chemicals would be referred to as a drug. Substance abuse can and may lead to chemical dependency or addiction. Dependence is the development of tolerance to chemicals which leads to symptoms of withdrawal. Substance abuse is a process that reflects a complicated interaction between the individual, the abused substance, and society (wikipedia.org). The leading cause of substance abuse or dependency is drug use in general. If you were to ask a drug user to tell you why they used drugs, they would most likely tell you that they use them to make themselves feel good. This could be a good explanation, for drugs act mainly on the limbic system in the center of your brain—commonly referred to as â€Å"the pleasure center.† (freevibe.com p1) Drugs are often ingested to alter one’s feelings, or to help someone cope with a mishap, but the problem is, people can’t stay â€Å"high† forever. For Instance, drug use does not change the situation. Sooner or later, a person must deal with their misfortunes. Some people use drugs to fit in or to hide their insecurities, but many do not realize that drug abuse can isolate them from their family and friends. Certain people use them because they are bored and seeking excitement, while others just want to relax or escape stress. Drug use is not a successful way to escape one’s ...

Home-Style Cookies Essay

In this case study, the focus revolves around the Lew Mark Baking Company. The Lew-Mark Baking Company according to the case study is from a small town in western New York. Lew-mark Baking company operates in New York and New Jersey. It employs around 200 workers in a mainly blue collar, informal atmosphere. In my paper, I will answer several questions about operations for this company The Cookie Production Process When describing the cookie production process for Lew-mark baking, it is best described as using the batch processing system. The batch processing system can best be described as the execution of a series of programs (â€Å"jobs†) on a computer without human interaction. â€Å"Batch Processing is used when a moderate value of goods or services is desired, and it can handle a moderate variety of products and services† (Stevenson 2009, P 239). This method helps with quantity management because Lew mark only makes cookies according to demand. What are two ways that the company has increased productivity? Why did increasing the length of the ovens result in a faster output? One obvious way the company is increasing productivity is that it only makes cookies according to the demand. What ever order it receives from its distributor is what is made in the factory. This ensures that productivity is centered on the demand and time is not wasted baking products that might or might not sell. This is return, makes productivity quicker and more efficient. As mentioned above, the Batch processing system is a huge contributor to increasing productivity. Having two ovens also helps in speeding up productivity. Lengthen the ovens by 25 feet, increased the rate of production by allowing more cookies to be baked at the same time. Automating the Packing Although automating the packing of the cookies in normally a quicker and more efficient way of doing business, it is my opinion the Lew-mark baking Company is doing the right thing by employing local workers to do this job. It is vitally important to create good relationship within the community. This allows a company to have a stake in the community and thus foster good relationships with the local government, political officials and members of the community. Fostering these types of relationships can also be beneficial when it comes to future plans or expansions. Plus, the company has an obligation to the workers once they are employed with the company. As longs as profits and the bottom line are healthy, it should keep its commitment to the community. This would hold true in a small or large community. It is the obligation of industry to keep workforce engagement in tact. As long as industry is alive, some sort of human engagement is needed. What factors cause Lew-mark to carry minimal amounts of certain inventories? What benefits results from this policy? Obviously, the shelf life of perishables (cookies) keeps companies like Lew-Mark from storing big quantities of cookies in the warehouse. The longer these cookies stay in the warehouse, the lower the possibility of being sold. In reading the text, Stevenson’s goes into great detail about the Single Period Model of Inventory Management. This Model is used for ordering perishables and other items with limited useful life. It is interesting how Lew mark keeps a smaller inventory of labels. Their rationale is that the FDA label requirements change frequently and they do not wan to get stuck with labels they cannot use. Most of their inventory is ordered in small silos two or three times a week to save on ordering cost. This type of inventory control favors smaller businesses as long as they can forecast their production with accuracy. This allows Lew-mark to only buy what they use and use what they buy. If production decreases, they buy less. If production increases, they buy more. In the case of Lew-Mark Baking Company, this type of inventory control makes sense. Quality There are advantageous and disadvantages in using a non additive and non preservative approach to selling products. The advantage is that you can target a more health conscious audience to your product. With all the health disparities facing the country, you can carve out a specific audience for these types of products. On the flip side, you have to race against the clock because these non additives and non preservative shorten the life of these perishable items. In other words, your selling approach needs to be more progressive in its nature Conclusion In conclusion, the Lew-Mark Baking Company has an excellent product available to its consumers. Its pitch to sell non additive non preservative cookies targets and audience that is looking for this type of product. Because of its size, Lew-mark capitalizes in efficiency by using very tight inventory controls and production processes that keeps the company financially conscious and fiscally responsible. Its sensitivity to the community also brings morale responsibility that is noted by many members of the community and abroad. The Companies Strategy is to create a product that is desirable to the consumer and delivering that product in a way that makes the best business sense to its owners. As a consumer, I prefer quality in the form of a soft cookie. Understanding that the cookie has non and non preservatives is a plus.